Harmonious Design - Born from Technology
YAMAHA MotoREV - 2040 VR Racing Electric Sportbike. This concept bike’s goal is to answer the question, “How to promote motorsports to Generation Alpha youth?” The current digital native, screen addicted youth of Generation Alpha will become future consumers once they reach young adulthood, but their interest in seeking real world experiences is declined compared to generations past. YAMAHA MotoREV is a near future Halo Concept Bike for a VR racing series that engages Generation Alpha in their digital connected world.