Harmonious Design - Born from Technology
A PORSCHE concept to return PORSCHE’s brand image in China back to racing heritage. The best sellers of the PORSCHE product line up in China are the Cayenne SUV and Panamera F-segment luxury sedan, driven by chaufers and not individuals. This vehicle is for the young entrepreneurs, the risk takers, and visionaries of China’s now established connected technology society. The concept research and idea were done while I was working as a designer in Shanghai and observed first hand the fast paced design trends and culture of the city.