Harmonious Design - Born from Technology
What if Apple designed electric motorbikes for PIXAR style 3D animations? Targeted to the STEM [Science, Technology, Engineering, Mathematics] enthused youth market and their respective parents, the project’s goals were to design a bike that was futuristic, kid friendly, hi-tech, and just plain cool. The design process started with deep research into the lifestyle and tastes of STEM youth. From this research we came up with the idea of the “KIDGINEER” target audience profile. Visual inspiration was found in the unique objects these kids interact with as they are engaging in STEM activities, learning and teaching themselves about technology in very practical ways. The RADIUS CUBE design theme was selected as the final direction for development. This theme, conveys a sense of safe approachability and structural solidarity. The overall design ensures kids feel safe while interacting and exploring new technology. The project is currently in the process of being pitched to major animation studios internationally.