Harmonious Design - Born from Technology
The ALNA Brand - [Advanced-Living-Navigating-Adventure]
A supermoto concept bike for the lone adventurers. Those who enjoy late night rides through empty roads alone in the darkness. They don’t do it for attention, the clicks or likes on social media. They do it for their own peace of mind, unseen and unknown to the rest of the world.
Development began with extensive research into the lifestyle and psychographic profile of the users. This user research was used to quickly generate visual brand language guidelines to serve as a reference point for the sketching and modeling phases. 2D was rapidly turned into 3D exploration to visualize 3 possible proposals to embody the brand identity into a signature concept bike.
This is a work in progress.