Harmonious Design - Born from Technology
“HALO” Cycle - A Magnetic Resistance Cycle Trainer for ALNA [Advanced-Living-Navigating-Adventure] Lifestyle brand.
Precision - simplicity - geometric edges. These are some of the key ideas of the ALNA brand design language, “AXIOM EDGE” - the beauty of precision. Visual inspiration came from mathematical equations translated into a graphical visual language. Variables like X’s, Y’s, and Z’s became iconic form statements to give the HALO Cycle Trainer a distinct profile silhouette.
Services: Brand research and concept development. Marketing/ demographic research. 2D Sketch development. 3D Concept modeling. Digital visualization/ product photography. Virtual presentation.